A companion app for people looking to make positive change in their lives
CONTEXT & INSIGHTS
The team analysed an existing landscape of products in the self-help area. We also examined the Masterlife target group specifically, to gain a better and contextual understanding.
Through collaborative workshops with the client and interviews with the target group, we filtered down all the insights into a manageable list.
“My biggest issue is focus. Whenever I start something, I go all out but then eventually I lose the spark. For example, I was reading seriously last year for about 6 months but then it fizzled out. It’s as if I need constant motivation”
“I am not social enough and because I work from home I have unhealthy eating habits. I often feel like others are doing more to then me, and I don’t know where to start doing something about it”
“Honestly if you want to create a global product with a strong focus on UI/UX, you should definitely collaborate with 1st Main. They're professional, highly process driven and their integrity is high. They might be one of the few dev shops in India that are extremely reliable and can deliver end to end products. Both Kiran & Kinnari along with their team bring a lot of their global experience into the day to day so that's key.”