A multi-brand marketplace with a distinct sense of simplicity
Client: Rooted Objects
We were tasked to design and develop a new platform that bore a distinct sense of simplicity in an otherwise noisy world of fashion and retail. It was important to Rooted Objects that there is a marriage of long-form editorial content, snackable content, and commerce. Their distinct taste for minimalism, responsibility and design became the epicenter for the design and user experience.
Built with Magento 2.0
- VISUAL DESIGN
- UX DESIGN
- DIGITAL STRATEGY
- BRANDING & COLLATERALS
We worked to showcase the products within an immersive, luxurious environment; coupling elegant transitions with a considerate approach to typography and white space.
The logo for Rooted Objects is inspired by the Spiral pattern with ocurrs the the nature. It further takes the form of Letters R and O. This is reminiscent of the RO philosophy of slow living and sustainability.