A multi-brand marketplace with a distinct sense of simplicity

rootedobjects.com

Client: Rooted Objects

We were tasked to design and develop a new platform that bore a distinct sense of simplicity in an otherwise noisy world of fashion and retail. It was important to Rooted Objects that there is a marriage of long-form editorial content, snackable content, and commerce. Their distinct taste for minimalism, responsibility and design became the epicenter for the design and user experience.

Built with Magento 2.0

  • VISUAL DESIGN
  • UX DESIGN
  • DIGITAL STRATEGY
  • DEVELOPMENT
  • MAINTENANCE
  • BRANDING & COLLATERALS

We worked to showcase the products within an immersive, luxurious environment; coupling elegant transitions with a considerate approach to typography and white space.

The logo for Rooted Objects is inspired by the Spiral pattern with ocurrs the the nature. It further takes the form of Letters R and O. This is reminiscent of the RO philosophy of slow living and sustainability.

"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs