A multi-brand marketplace with a distinct sense of simplicity


Client: Rooted Objects

We were tasked to design and develop a new platform that bore a distinct sense of simplicity in an otherwise noisy world of fashion and retail. It was important to Rooted Objects that there is a marriage of long-form editorial content, snackable content, and commerce. Their distinct taste for minimalism, responsibility and design became the epicenter for the design and user experience.

Built with Magento 2

  • Development
  • Digital Strategy
  • Branding & Collaterals
  • UX Design
  • Maintenance
  • Visual Design

We worked to showcase the products within an immersive, luxurious environment; coupling elegant transitions with a considerate approach to typography and white space.

The logo for Rooted Objects is inspired by the Spiral pattern with occurs in nature. It further takes the form of Letters R and O. This is reminiscent of the RO philosophy of slow living and sustainability.